Sometimes, people take things too far.
There are times when humor is humor for humor’s sake. And there are times that an ad is an ad for advertising’s sake. The point of advertising is to present a message about a product or service in such a way so as to drive a desire for that product or service by as wide a group as possible–thereby bringing in sales and profit.
I first saw the Gap ad last night during that fantastic Colts win over the Patriots (35-34)! I had to ask my wife to hold a point she was trying to make as I enjoyed the ad and waited to confirm my guess at it being a Gap ad.
I was right. I thought that it was one of the coolest ads yet for this trend-setting brand. It had all the trademarks of their ad style and was very catchy. I was captivated. And a day later, I could remember who the ad was for. (Consider that benchmark when you watch Superbowl ads.)
My goodness! It’s just an ad! Give it a break!
And for the record, the Gap ad DOES mention Christmas!
So here’s a clue, AFA: Christmas is so fraught with paganism and commercialism that for you to not object to the modern Western concept of Christmas itself is a mystery to me. Passing on that obvious low-hanging fruit, you should leave Gap alone and focus on more important issues. In going after such trivial matters you set yourself up as a target to be mocked and you minimize whatever good work it is that you do.
By the way, your boycott manifesto says it’s effective November 1st but it’s dated November 11th. Huh??? Is this a retroactive boycott? Does that mean people are supposed to return stuff that they bought before you published this?
Video alone: http://www.youtube.com/watch?v=oVMPWlWDvsI